trendpreneur

I’ve spent a while, recently, sifting through the joy that is Craigslist’s apartment listings, and noticed a few things that I thought I’d share. Note, a lot of this can be applied to Gumtree — and probably others — as well. I’ve specifically been looking for a room in an existing place, not a whole place by myself, so some of this may vary.

Got a room to rent? Here’s how to get replies:

A picture speaks a thousand words. No, really. There are a lot of listings, and anything that gives an idea of your place is a bonus. Double points if you link to a Flickr slideshow or Picasa album (these seem oddly popular) with more photos. I even replied to a couple of ads with bad photos.

Answer everyone’s questions. I’ve seen many ads with one crucial piece of information missing. How many other people live there? Where is it? When is it available? Is it furnished? (Although the norm is for it not to be, in the UK it’s the other way round, and my first few emails to people with pictures of beautifully-furnished rooms were less than successful.)

Convey personality. Why do you love the place? What do you do? Self-effacing humour about your terrible photos goes down well. Some ads I’ve read and immediately got a real sense of what the atmosphere must be like at the apartment.

Sell, sell, sell. Some people (myself included) are looking for things like a big kitchen, lots of light, etc. Don’t leave this stuff out! In the interests of honesty, do say if the room is small or has some other weird feature, but avoid negative language (”This crappy little place…”) if possible.

Finally, and this is really important, remember your apartment isn’t the centre of the universe. I got an email today from a Craigslist poster I’d contacted. “Sure, you can come see the place if you’re still interested”. WTF? How on earth am I supposed to know which place he means? If he’d replied to my email, I’d have been fine (see below)…

So you want somewhere to live but you’re losing track of all the ads:

The volume of ads is pretty stupendous. I dealt with it by looking in a few very specific places, by doing searches on key words (loft, hardwood, claw-foot) to ensure I’d not missed any stunners, by restricting searches to ads with images, and by google-mapping everything before emailing to check if it was a no-go or not. (Ads without any hint to location: grr!)

A crucial thing for me was being able to reference emails to ads. I initially added a line near the top of my emails that read something like “In response to your Craigslist ad: http://sfbay.craigslist.org/blah”. It sounded a bit poncy, so I changed it to just have the link at the bottom of my email. It’s easy to remember if you paste it in before even writing “Hi”. This makes it super easy to figure out what listing the replies are referring to, unless they send you a brand new email (grr!), and to keep track of what you’ve actually contacted.

Sometimes the listing will expire, so if you’re really keen, you can just paste the body text in a new mail, same thread, change the to: address to your own.

Writing successful emails is a matter of individual style, really. I wanted to include a bit about myself, because you always want some idea of who’s coming round. In cases where the ad was particularly appealing, I’d write a bit more about how I might fit in and why it appealed to me. Some ads specifically ask for a few paragraphs about yourself etc, but I think writing too much can be a red flag as well. For ads I wasn’t sure about, such as the couple that sounded nice but didn’t post a location/availability/etc, I wrote a much shorter mail with the key question first and then a two-sentence “about” to initiate the conversation.

Another matter of personal taste, I included my voicemail number in my signature, but never got too far with the few people who insisted on calling it (or who replied to my email with “Call me on…”). I get that some people are way more “phone” than “email”-y, but the awkwardness of not having a decent US phone and the fact I’m more or less on email 24/7 meant that I definitely leaned towards those respondents who a) used email and b) did so promptly. After all, I’m going to be living with these people, it helps to have them on the same sort of communications wavelength. So if the poster has a phone number and you’re a phone person, that’s probably great, but if they say “Call me on xxx (or email)” and you email, be prepared to not quite mesh so well.

I think that’s it. There are some lovely places in San Francisco; I’ve been to dope-smoking dens and high-ceilinged wonders, to a modern “retro-geek” house and a flat that looked like it might fall apart at any moment. I’ve met some crazy people and some remarkably nice ones. Here’s hoping the apartment I finally went for works out!

Lifehacker recently published an article “Five Best Startup Management Tools”, which I naively thought was a post on entrepreneurial webapps, but is in fact about autorun and trimming your Windows boot sequence. I don’t even use Windows (unless forced), so the article — which I keep seeing linked around the place — annoys me on multiple levels.

Here’s my take on what Lifehacker should have written to satisfy the other meaning of ’startup’. (Yes, it’s sort of a list post; I have another blog post brewing on that subject, and more.) The five top tools that help me run my startup, day in, day out, manage everything that’s going on, and not go insane in the process.

1. Email and Twitter

Two for the price of one. Really, the number-one ‘management tool’ that keeps everything flowing is communication, but there are platforms and webapps and gadgets galore for such a basic human act. I spend 95% of my communication time writing, reading and managing email or Twitter. Email… well, no need to go into details, although multiple inboxes, superstars, more filters than you can shake a stick at and labelling really save the day. Not sure what I’d do without Gmail.

Twitter isn’t a key internal management tool, but it has great benefits of its own — new opportunities, new contacts, quick attention-grabbing DMs, keeping up to date on trends, fostering relationships with key people and building a brand/reputation around a specific anchor. This isn’t just idle speculation, either; everything I just listed has actually resulted from my use of Twitter as a sort of mixed corporate-personal communication channel (both on @jennielees and, in August, our shared @festbuzz).

2. Dropbox

I use multiple machines, from multiple locations, across multiple platforms. Having the headache of ‘oh shit, that file’s on that computer 300 miles away’ totally removed from my life is worth the Pro subscription’s weight in gold. I mainly use this for startup work, as personal stuff is just less likely to be as vital, but I’m starting to put more trivial content into Dropbox just for the convenience. Because it’s a ‘real’ folder, I’m not worried about losing the data, but I am a little niggled by the ‘it’s all on the cloud’ aspect — I deal with uber-secure stuff in a slightly more paranoid way. Not sure how I’d transition from personal-dropbox to startup-dropbox shared with multiple people, but I can totally see the benefit of that as we grow.

3. Skype

We don’t use this tremendously much but it’s been insanely valuable when we have. Being a distributed company with the main lynchpin in the arse-end of Scotland people often assume we can meet face to face with them when we can’t; free video calling really does help to bridge the gap. (And, initially, having an 0131 number without a real phone.)

“Virtual facetime” isn’t quite the same as real facetime though, so I should probably add a tiny mention for Easyjet here, despite their monumental awfulness. (And big up the Generator hostel in London, yo.) My mileage for the year’s nowhere near Ewan’s, but I’ve still spent plenty of time on those lovely bright orange 6.30am planes.

4. Macbook Pro

My trusty laptop. I’d say “a” laptop is useful — really, required — to run a startup, but major props to the MBP (disclaimer: matter of personal taste). It’s over three years old, and although it feels quite sluggish now, and the battery life is somewhat laughable — about one and a half hours — it’s definitely served me well.

The main reason I love Macs is because I’m a control freak and command-line junkie on one level, but I also like shiny pretty things. OSX combines the best of both worlds in a way that’s well and truly converted me to the Cult of Jobs; I can get dirty stuff done quite happily in Terminal, set up a near-perfect coding environment that beats ‘four-terminal fwvm2′ into the dust, and yet also use a fantastic array of apps which are generally jolly good. And it doesn’t do games, which is great for a work machine, but it does do WoW, which is great for a junkie’s fix on the road (yesyes, I gave up for good over six months ago).

Honourable mention goes to the iPhone for keeping me connected on the move (providing there’s signal), but frankly, its call quality is terrible, the no-ring/voicemail bug is frustrating in the extreme, the ‘no service’ weirdness I’ve experienced lately is even worse, and the bewildering array of apps is entertaining yet ultimately a huge problem that’s just not being solved. Yes, it’s a great mobile email, web and SMS client, yes, some of the apps are great, yes, Google Maps has saved me more times than I can count. But international data rates, poor signal, low battery etc mean it’s usually an expensive iPod most of the time I’m travelling.

5. Other Startups

One of the things that has helped me learn, improve and generally stay on top of things has been other people — specifically other people who are, or have been, in the same boat. Thanks to communities such as Hacker News it’s easy to learn from others’ mistakes and get a quick opinion before you plunge; of course, I’ve still made plenty of my own, but I feel I somehow did so with a little education. There are a load of events that help startups in various ways, through learning, networking, presentation practice and so on, and it’s easy to get carried away and go to too many. However, having the option and the amount of information there for the taking is still great.

In meatspace, it’s also important to balance the often-isolated habits of entrepreneurship with the real world, and that’s where things like the Informatics Ventures/TechMeetup communities and EPIS have really helped. There’s something nice about the size and energy of the Edinburgh tech community; it’s small enough that you can really get to know people well and yet not too small to be insignificant.

Events like the Silicon Valley speaker series, Ken Morse courses, School for Startups and so on bring the world to Edinburgh. We still have a lot of barriers to get over to put the city on the map, so to speak, and there are plenty of times when I wish I was in London — but I do sense a force for change up here and some genuinely serious interest and investment in pushing Edinburgh’s ’scene’ further.

A side note: simply being in the right place is important to startup management, although not necessarily a deal-breaker. For example, it’s easier to manage a company if your co-founders, employees, investors and clients are all in the same city as you! However, it’s not impossible to succeed if none of them are, which is practically the case for me — you just have to think about things a little differently, and use tools such as those listed above to help with the process.

Having said that, there is a balancing act on hand. Despite the loveliness of Edinburgh and its awesome community, I’m going to be spending the next year in San Francisco simply because I feel I need to be there in person to nurture various things along, and get to a stage I don’t feel I can achieve remotely. But I’ll be back, and that’s what counts.

Photo is of Citizen Space, where I spent a happy nomadic afternoon working. Fortunately, the hot desks have power sockets.

I’m trying to catch up on the notable talks of LeWeb — so far I haven’t seen anything revolutionary come out of it, but a few interesting things, so it’s hard to figure out what to watch (especially since my attention span for online video is absolutely terrible; I prefer transcripts 90% of the time). Still, this talk caught my eye as danah’s work is pretty awesome. It’s definitely worth a watch (and it has a transcript/crib, yay!).

There were two main themes as I understand it; firstly the concept that we all see the Internet differently, and secondly the question of whether we are looking or not. The former is something that’s fascinated me for a while. Being able to see someone else’s world through their eyes — through unedited honest life-stream social media updates, through their Facebook photos, etc — can verge on gratuitous voyeurism. It’s taking the idea of a reality celeb to a new level, in a way. Internet superstars don’t have to be A-list or royalty, they can just be the sort of people whose wry observations about daily life (be it a blog, YouTube channel or even Twitter stream) are entertaining and a form of escapism.

As well as e-stalking interesting people, the more useful (and far more voyeuristic) side of this is e-stalking people I vaguely know. Catching up on old friends’ or past acquaintances’ lives via their LinkedIn, Facebook photos, etc; it somehow seems all right to live vicariously through people if you’ve actually met them. Kinda.

The second theme is about the ugly stuff. There’s a lot of nasty things that happen in this world and increasingly, victims are talking about them online. Bullying isn’t more prevalent now than it used to be, but it is more visible, and the problem is that people assume that there’s an automatic equation between stuff being online and stuff being seen. As anyone who’s ever written a blog knows, you can often be writing for an audience of one, and even if you have a hundred Myspace friends, there’s no guarantee anyone’s listening. Or that their reports to the authorities of your accounts of mistreatment at home will ever get taken seriously.

It’s sort of a cross between Neighbourhood Watch and “eyes on the street“. We need to look out for the disturbing stuff, violence, crime, etc., and use that constructively to help people, to open up conversations rather than jump to conclusions. Because appearance is everything, and someone posting about drug use or self-harm on their Livejournal might be doing it to fit in, not as a cry for help. It’s so hard to find where the boundaries are between the projected image you want to create online, and the real self underneath. The move towards real-time stream-of-consciousness updating kind of helps, but even a simple tweet such as “Help me” needs to be taken in context.

I’m not at LeWeb (though Steven is), but two cool things have come out of it so far today.

Firstly, firehose access — hurrah!

Secondly, Tweetminster Search (TechCrunch link) is… interesting. It’s a very hard problem to get right, measuring the sentiment of Twitter against a particular term; if the search term is “Labour”, do you search for tweets with the term “labour” in, expand the lexicon based on domain knowledge (”Government”, “Gordon Brown”), or perhaps search every tweet by a Labour MP? The methods and results seem to be in a very early stage right now, but this is something I’ve been thinking about and looking into, so cut them some slack for the rough edges. (Having said that, I will level this one criticism: as the service stands, I can’t really find anything useful out.)

Visualisation of political opinion, trend-spotting, disaster management and voting prediction are all going to become super hot over the next few months. Tweetminster Search is timely, and the mentioned API will be something definitely worth playing with; one area Tweetminster definitely adds value in is the curation of domain knowledge, i.e. maintaining a list of MPs and related Twitter accounts (news etc), and presumably caching those tweets. Firehose or no, having a readymade domain specific API is a NLP hacker’s dream. Honest.

OK, OK, so I already tweeted this, but it’s interesting. Hillary Mason set up intelligent email autoresponders to deal with repetitive email enquiries and politely nag people for replies. It’s good stuff, and something I’ve never really got around to doing myself, for a couple of reasons (besides the obvious); I use Gmail, and to be honest, no two emails I send are the same.

(It’s an interesting overlap with Project India, by the way… I don’t know why I’m so excited about this year’s Group Projects. Either because they’re kind of real, or because I miss academia. Or both?)

The downsides of using Gmail haven’t really affected me personally, but thinking about it, I would like to be able to actually access my raw email to set up better, NLP-based filters. I have a lot of email filters, and a lot of labels, and a system that just about works (thanks to superstars and multiple inboxes). But, you know, it could be better, and despite IMAP access it doesn’t quite flow; if I wanted to process mail, I’d have to access it all on a random box, and then what? I can’t apply Gmail labels or superstars or mark as read, can I? I guess what I really want is to operate on both the protocol/content and the interface itself, and that’s asking a wee bit too much. Oh well. Time to hack on a communication platform that I can play with…

(credit to Craig, who linked me the video, and will complain if I don’t acknowledge his genius.)