trendpreneur

Having been involved in online publishing and social media for over ten years, Jennie is happy to share her expertise with businesses and individuals. Whether you want to bring your web presence up-to-date using a blog, harness a social network to spread the word of a new product, or incorporate community features into your website, she can help!

The power of people

Social media is increasingly becoming a buzzword applied to anything and everything. What it really means is getting people involved with your online content; connecting with your audience through blogs, building social networks similar to Facebook, micro-update services like Twitter, Dopplr and so on. It also encompasses using sites driven by people to popularise your brand and publications, such as getting on to the Digg front page.

The potential of social networks and “Web 2.0″ is extremely high when applied to businesses, and it can help you connect with your existing customers as well as reaching out to new ones in a targeted, personal fashion that gets results. You don’t have to stand alone any more, isolated from your customers and peers. However, it’s also a confusing world full of acronyms and buzzwords, which is where having an experienced hand to guide you can come in very useful.

What can I get help with?

Everything, from starting a brand new blog to an online brand health check!

I don’t understand social media and I don’t have a blog or anything.
No problem! We can look at your company needs and your existing online presence (if you have one) and work together to set up a weblog. We’ll assess existing social networks and set up a presence where relevant, from Facebook to Second Life (yes, you can have a 3D virtual shopfront!). We can also publicise your new accessible online self using viral and social means, and you’ll become an expert in how to keep all the snazzy social features up-to-date.

I have a blog but I think it needs a bit of work.
Then we’ll work on it. From layout and backend fixes to advice on copywriting, style, content and standards, we can give your blog a MoT and then move on to look at how you can publicise it. We can also work together to investigate other social networks and how you can build a community around your blog and website, plus determine ways to keep the content rolling even when there isn’t much to see on the surface.

I’m not sure how people react to my brand online.
Soon, there will be a product that tells you exactly this… But until then, we can look at ways you can investigate reactions to your brand online, popular sites to monitor and daily alerts you can set up, and steps you can take to change what people think.

Credentials

During Jennie’s varied experience, she’s been a professional blogger for Weblogs, Inc (including site lead for a blog which now has over 16m page views monthly); content editor for NCsoft; user experience program manager for Microsoft; user profile researcher for BTexact; software consultant for Library House; and a tour guide. She also has a couple of computer science degrees from Cambridge and plenty of experience working as a freelance writer and web designer.

Get in touch

If you want to talk to Jennie about how she can help you, drop her a line.