It’s funny when something you take for granted starts seeping around to less, er, short-sighted parts of the world. We’ve all long thought social media was the future of marketing, right? But when the SF Chronicle (admittedly, possibly a more tech-focused paper than the Worthing Herald) gets the basic ideas right, it’s a sign that things are really getting mainstream.
Firms are learning that using the various forms of new media can establish a direct dialogue with customers about products or services. That approach can generate buzz, which can be as effective as an expensive advertising campaign or traditional media coverage.
The ‘net is one big conversation, and it looks like people are finally getting the hang of taking part.