Why not try talking to your customers?
This article on talking to your target customers has floated across my radar multiple times in the last few days, so it’s only fair I blog it here.
The general premise is that it’s easy to find people to talk to about your product. By offering rewards and collecting basic information, you can get a whole load of people who are actually quite keen to speak to you, and filter them for relevance.
I especially like the concept from the point of view of firing out a survey and some AdWords links, and ending up with in-depth conversations about your product, possibly even lasting relationships. The potential customers will be in your debt thanks to the gift certificate, and presumably very open to early-bird offers when you launch the product.
Obviously people could game the system somewhat, aiming for the $20 gift voucher and telling you what they think you want to hear, but careful filtering and good questioning should hopefully stop this from happening. Good stuff.
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