Pitching for beginners

Startups 9 April 2009 | 6 Comments

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I had the pleasure a couple of days ago of attending a pitching workshop at the British Library, organised by Techcrunch and UKTI. (It’s part of the lead-up to Geek’n'Rolla). As well as meeting some awesome fellow entrepreneurs, there was a lot of solid advice on pitching, tailored towards the TC-style 2 minute pitch.

Having previously attended Bill Joos’ pitching seminar here in Edinburgh, tailored towards a full VC presentation, it was interesting to see the marked similarities between the London and Silicon Valley take on things.

Here are a few of the key points from the workshop (note – I’m clearly not a pitching expert, so please don’t take this as gospel!).

  • Don’t be vague.
  • Don’t be slide-heavy.
  • Don’t be negative.
  • Engage the audience.

Let’s drill into these a wee bit. [...]

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