trendpreneur

Free food!

Don’t we love the Entrepreneur’s Diet?

When a code for a free Graze trial box popped up on Twitter, I couldn’t say no. Yesterday my box of goodies arrived, and here are my quick thoughts.

Firstly, I love the brand and the presentation and everything they’re trying to create. It appeals right to the heart of my innocent-buying, Cranks-noshing, naked-munching, Covent Garden Soup-sipping eco-friendly vegetarian healthy soul. Except the frugalism.

However, the actual contents did disappoint. The orange and grapefruit tasted almost canned, with little freshness (maybe I should have eaten them in the morning?). The nuts were… nuts, but the mix was quite samey and the mango not as chewy as I like it. The seeds were good, but not mixed and I didn’t realise this until the bottom when I had nowt left to eat but sesame seeds.

In short it wasn’t the eye-opening fresh taste experience I’d hoped for. Definitely worth a try if you’re cooped up in a cubicle with nothing decent in walking distance, but to be honest the walk to my nearest wholefoods store (there’s one 5 minutes from home and another 5 minutes from the office) or a trip downstairs to get some freshly made soup are both cheaper and more satisfying.

From a business point of view, I’ll be interested to see if they tap into the lazy-office-worker niche, especially with the current ‘make do and mend’ mindset. I remember an interesting business idea a friend had years ago that also targeted the same market, and maybe its time has come if Graze takes off.