trendpreneur

Yesterday I had the mixed pleasure of getting up at the crack of dawn to head to Aberdeen for my third NESTA Starter for 6 workshop. S46, as it’s affectionately known, is a scheme whereby aspiring creative and technology entrepreneurs get some solid hands-on training in the various skills needed to run a successful business.

This month’s session was on marketing, run by two seasoned professionals from The Value Innovators. Obviously defining and then approaching your target market in the right way is crucial to a young business’s success, as startups rarely have the cash or even the time to absorb wasted marketing efforts.

The session focused on four key aspects of marketing: product, customers, promotion and PR.
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